American Eagle Realty's Blog
The bad news about selling your home is that there are dozens of mistakes you might make that could result in a lost sale, unnecessary price reductions, and delays in finding a buyer.
The good news is that the vast majority of seller mistakes are completely avoidable -- especially when you have an experienced real estate agent guiding you through the process and providing you with ongoing advice and marketing assistance.
Pricing and Perception
Setting too high of a price for your home is a common mistake -- one that's often difficult to recover from. Since "the clock is ticking" from the moment your home officially goes on the market, it's important to make the most of those first few weeks.
House hunters are often strongly attracted to homes that are advertised as being "just on the market." Those words can be very compelling because they imply newness, a limited opportunity, and scarcity. As the advertising industry has known for generations, consumers are drawn to products and services that are new, fresh, and in demand. However, just like yesterday's news or day-old bread, the longer a house is on the market, the less appealing it becomes.
According to a Zillow study, homes for sale priced around or slightly below market value are almost 50 percent more likely to sell within 60 days than those priced 12 percent or more above market value.
Working with a knowledgeable real estate professional can help make sure you don't lose that initial out-of-the-gate momentum by pricing yourself out of the market. They'll base their recommendations on a number of factors, including a comparative analysis of recently sold homes in your neighborhood .
Here's a house-selling mistake that most people probably don't know about: You might be losing potential buyers because you've chosen an "odd selling price." The National Association of Realtors points out that listings may sometimes be excluded from Internet search results if the asking price is just a few thousand dollars above a typical pricing range. "Buyers search real estate websites for price ranges, such as 'homes between $250,000- $300,000.' If you set an odd price to make your listing stand out, say $302,499, you may miss some of your best potential customers."
If you realize after a few weeks that you've incorrectly priced your house, it not only becomes necessary to lower the price, but you also have to contend with a lower perceived value among prospective buyers.
A few other words and phrases that tend to whet the appetites of prospects searching for their next home include "move-in condition," "landscaped," and "updated." Many people also like the sound of granite countertops, maple hardwood floors, and gourmet kitchens.
While it pays to know a little about pricing, home staging, and buyer psychology, getting advice and guidance from a seasoned real estate agent is usually your best bet for producing the fastest and most satisfying results in selling your house.
If you want to enjoy a successful home selling experience, it generally is helpful to establish a competitive initial asking price for your residence. With an aggressive price, you can stir up lots of interest in your home. As a result, you can increase the likelihood of a fast home sale.
Now, let's take a look at three tips to help you set a competitive initial asking price for your house.
1. Conduct a Home Appraisal
A home appraisal enables you to receive a property valuation. Then, you can use this valuation to determine how to price your house.
In addition, it often is beneficial to conduct a home inspection prior to listing a residence. An inspection allows you to receive insights into any home problems. Once you have a home inspection report in hand, you can prioritize house repairs and upgrades, improve your home and get the best price for your residence.
2. Evaluate the Local Housing Market
Take a look at the prices of available houses in your city or town that are similar to your residence. By doing so, you can establish a price range for comparable homes and use this information to decide how much to ask for your house.
Also, you may want to take a look at the prices of recently sold houses in your area and find out how long these residences were available before they sold. This housing market data can help you differentiate between a buyer's and seller's market.
3. Consult with a Real Estate Agent
Pricing a home can be difficult, particularly for those who are listing a residence for the first time. If you work with a real estate agent, however, you can receive in-depth house selling insights and ensure you are better equipped than other sellers to optimize your home sale profits.
A real estate agent is happy to help you set an initial asking price for your home that hits the mark with buyers. He or she first will learn about you and your home and create a custom property selling strategy. Next, a real estate agent will help you prepare your residence for the real estate market. And when you're ready to sell your house, a real estate agent will add your residence to the local housing market and promote your home to buyers.
Of course, a real estate agent provides lots of assistance throughout the home selling journey too. A real estate agent will offer honest, unbiased recommendations at each stage of the home selling journey. Best of all, he or she will respond to any of your home selling concerns and queries.
As you get set to enter the real estate market, you should consider how to price your residence. Thanks to the aforementioned tips, you can set a competitive initial asking price for your home. That way, you can generate significant interest in your house as soon as it becomes available.
For home sellers, it may be easy to fall into the trap of overpricing your property. And if you're not careful, you may encounter a number of price-related problems, including:
1. Homebuyers will shy away from your house.
Homebuyers want to find high-quality and affordable residences that they can enjoy for years to come. However, if you overprice your house, you risk alienating large groups of homebuyers instantly.
Price represents a key factor for homebuyers, and as such, you'll want to offer a price that matches homebuyers' expectations and budgets. If you assess the real estate market closely, you should have no trouble establishing a fair price for your home.
For example, home sellers can compare and contrast their houses with residences that currently are listed on the housing market. By doing so, home sellers can evaluate the prices of comparable houses and set prices for their houses based on the current real estate market's conditions.
2. Your home may remain on the real estate market for an extended period of time.
Overpriced homes frequently take longer to sell than other residences. This means your house may linger on the real estate market for months, weeks or years if you fail to price it appropriately.
When it comes to pricing your home, you'll want to make a great first impression on homebuyers. Ultimately, if you establish a fair price from the get-go, you can accelerate the home selling process.
It also is important to note that homebuyers frequently can sense desperation. And the longer your home remains on the market, the more likely it becomes that a homebuyer may assume that a home seller is desperate to get rid of a property. Thus, you might wind up receiving offers far below your initial expectations if you overprice your house.
On the other hand, if you price your house aggressively, you can boost your chances of generating plenty of interest in your residence and receiving multiple offers that meet or exceed your expectations.
3. Your home will be difficult to promote.
There are many great features that help you home stand apart from others. Conversely, an above-average price will hurt your chances to differentiate your home in any real estate market and detract from your real estate agent's ability to promote your house.
For home sellers, it is crucial to listen to your real estate agent. This professional understands what it takes to promote a house and will be able to offer pricing recommendations based on the current housing market. Furthermore, your real estate agent has your best interests in mind and will do everything possible to help you optimize the value of your house.
Work with an experienced real estate agent to ensure you can determine the ideal price for your home – you'll be glad you did. With a real estate agent at your side, you can set a fair price for your residence and move one step closer to selling your residence.